Goodbye newsletter, for now

Goodbye newsletter, for now… Actually, not TOTALLY goodbye, but Im making a change in technology well see how this goes.  Hopefully I can live with it. If you want to keep up on any newsletter-y information, join the JibberJobber Career Management Group on LinkedIn and make sure you leave the option on to get announcements from the group owner (thats me).  Heres the setting (go to the Group, click on the More tab, then My Settings): Now, a bit of history. You dont need to read the whys below, but if you have your own email list you might find it intersting. When I first started JibberJobber, and realized I should have a newsletter, I signed up with the 800lb guerrilla in the space: ConstantContact. They were good to me, for sure and I sent newsletters regularly. Then, I networked into someone at iContact and he comped me a premium level account at no cost, so I switched over.  I missed ConstantContact features, and I HATED HATED HATED the process to get my database from ConstantContact to iContact (because of iContacts process Im sure I lost more than 50% of my opt-in subscribers). Eventually, I had to pay at iContact which was kind of lame, but I figured Id pay wherever I was so I just stayed there. I found I rarely sent a newsletter after that (the importing process, where I lost a bunch of subscribers, really soured me to sending newsletters in general). Around that time I dabbled in using Yahoo Groups, but there were things I didnt like about it (free service = I didnt have complete control over what the viewers saw including the number of subscribees, ads, formatting, etc.).  It wasnt going to be the right solution for me. Ive wanted to scrap it all and just use my server to send the emails, but some people flag it as spam (even though they (a) signed up for the service, and (b) agreed to get emails from us) I cant trust people to not do that, which really messes up any email sending from JibberJobber for the users (action item reminders, etc.). Finally, last week I realized I should just use my LinkedIn Group.  There are some limitations, for sure, but I think the pros outweigh the cons. Here are some considerations: Pros: I dont have to use my JibberJobber email server (see below the cons as to why that is important) I dont have to pay (for now CROSSING FINGERS!) I can send a message once a week which is enough It increases the number of people in my group, and gives them a reason to be there (only if I give good, high value content) If someone doesnt want the message, they can (a) turn off announcements in their settings, or (b) leave the Group. Cons: I cant micro-segment, which means match my message to my audience.  I have announcements that might be applicable to my JibberJobber users, and others applicable to career coaches, and others applicable to career centers I cant send one message to different types of Group members I cant do HTML, or send more than once a week.  Im okay with this, for now No tracking to see who opened the message, who bounced, who clicked on what link, etc.  Thats okay, that was too much information for me before (whoever buys JibberJobber should violently disagree :p) I hope LinkedIn doesnt change things (like, make me upgrade in order to send out announcements) but Im not going to hold my breath on that.  Until then, I hope this tool is good enough to communicate things out to my audience. I hope I can look back with a sigh of relief that I chose the right platform! Goodbye newsletter, for now… Actually, not TOTALLY goodbye, but Im making a change in technology well see how this goes.  Hopefully I can live with it. If you want to keep up on any newsletter-y information, join the JibberJobber Career Management Group on LinkedIn and make sure you leave the option on to get announcements from the group owner (thats me).  Heres the setting (go to the Group, click on the More tab, then My Settings): Now, a bit of history. You dont need to read the whys below, but if you have your own email list you might find it intersting. When I first started JibberJobber, and realized I should have a newsletter, I signed up with the 800lb guerrilla in the space: ConstantContact. They were good to me, for sure and I sent newsletters regularly. Then, I networked into someone at iContact and he comped me a premium level account at no cost, so I switched over.  I missed ConstantContact features, and I HATED HATED HATED the process to get my database from ConstantContact to iContact (because of iContacts process Im sure I lost more than 50% of my opt-in subscribers). Eventually, I had to pay at iContact which was kind of lame, but I figured Id pay wherever I was so I just stayed there. I found I rarely sent a newsletter after that (the importing process, where I lost a bunch of subscribers, really soured me to sending newsletters in general). Around that time I dabbled in using Yahoo Groups, but there were things I didnt like about it (free service = I didnt have complete control over what the viewers saw including the number of subscribees, ads, formatting, etc.).  It wasnt going to be the right solution for me. Ive wanted to scrap it all and just use my server to send the emails, but some people flag it as spam (even though they (a) signed up for the service, and (b) agreed to get emails from us) I cant trust people to not do that, which really messes up any email sending from JibberJobber for the users (action item reminders, etc.). Finally, last week I realized I should just use my LinkedIn Group.  There are some limitations, for sure, but I think the pros outweigh the cons. Here are some considerations: Pros: I dont have to use my JibberJobber email server (see below the cons as to why that is important) I dont have to pay (for now CROSSING FINGERS!) I can send a message once a week which is enough It increases the number of people in my group, and gives them a reason to be there (only if I give good, high value content) If someone doesnt want the message, they can (a) turn off announcements in their settings, or (b) leave the Group. Cons: I cant micro-segment, which means match my message to my audience.  I have announcements that might be applicable to my JibberJobber users, and others applicable to career coaches, and others applicable to career centers I cant send one message to different types of Group members I cant do HTML, or send more than once a week.  Im okay with this, for now No tracking to see who opened the message, who bounced, who clicked on what link, etc.  Thats okay, that was too much information for me before (whoever buys JibberJobber should violently disagree :p) I hope LinkedIn doesnt change things (like, make me upgrade in order to send out announcements) but Im not going to hold my breath on that.  Until then, I hope this tool is good enough to communicate things out to my audience. I hope I can look back with a sigh of relief that I chose the right platform!